I helped out the team at Bear Meets Eagle On Fire to redesign the brand, and create a launch campaign for Australian fintech Wisr. Built around the idea "For your smart part", the idea runs through each part of the brand experience, and includes a pretty unique desktop and mobile site created in partnership with the very talented guys at Resn NZ. The launch films were directed by Steve Rogers at Revolver.

Let’s face it. None of us are smart 100% of the time.

OUTDOOR:

WE appealED TO THE PART OF THE BRAIN THAT fires UP WHEN IMPORTANT financial DECISIONS NEED TO BE MADE.

FILMS:

Wayne 30”

Billy 30”

Suzie 30”

DIGITAL:

BRAND DESIGN:

ILLUSTRATION:

I worked with iconic illustrator Peter Grundy to create a suite of brand illustrations for use across the WISR brand.