CLIENT: 28 TOO MANY
THE PRICE OF FGM
Following up from the famous 'flags' campaign in 2015 was a big act to follow, but with a different perspective on the issue we created a striking and impactful print campaign for international charity 28 too many..
Female genital mutilation affects millions of women across the globe, but on top of the brutality, which many people are aware of, there is another deep-seeded reason for the practice. Money.
Working with Artist Suzanna Scott we created this series of print ads for 28toomany.org. Our campaign aims to raise awareness of the lucrative financial factors which play a role in the continuing practice of the procedure.
