CLIENT: VOLKSWAGEN

REBIRTH

BACKGROUND:

In the darkness of the diesel-gate crisis, Volkswagen was pushed to radically reinvent itself.

We were asked to be part of the most important comms and cultural moment in the history of the German automaker. But before introducing a new brand platform, we knew we needed a powerful redemption moment - a way for VW to “clear the air.”

PRINT:

Hello Light - Director’s Cut:

PRESS:

HELLO TEAM:

CCO’s: Leo Premutico & Jan Jacobs /// Creatives: Harry Neville-Towle, Gautier Fage & Lincoln Boehm /// Creative Director: Jono Flannery /// Designers: Charles Watlington & Austin Haas /// Agency Producers: Adam Perloff & Benton Roman /// Agency Account Management: Mal Gretz and Stephen Vocataro /// Director: Daniel Wolfe @ Somesuch /// Cinematographer: Robbie Ryan /// Line Producer: Saul Germaine /// Editor: Tom Lindsay  @ Trim /// VFX: Blacksmith /// Sound: Wave Studios